$20K to $130K Per Month: How We Scaled a Sports Consultancy With One DM Funnel

The Problem: $20K Per Month and Trapped in the DMs

Jordan, the founder of NoBrainerWagers, had a product people loved. Real results. A massive track record. But despite having an offer that delivered, he could not scale past $20,000 per month.

The reason was simple: his business was a cage. Twelve hour days spent manually DMing prospects, chasing leads, following up relentlessly, and closing deals one by one. No systems. No automations. No leverage. Every dollar of revenue required his direct involvement.

He was not running a business. He was running a high pressure job he could not escape.

The System We Built: Instagram DM VSL Funnel

We built a six step, zero manual effort funnel that turned Instagram DMs into a revenue machine. Here is how each piece worked.

Step 1: Competitor Funnel Hack

Before building anything, we studied the competition. The common pattern in this industry was IGDM ads leading to a DM VA who booked calls, then a phone setter booked demo calls, and finally a closer handled the deal. Too many steps. Too much friction. Too many places for leads to drop off.

We rebuilt the entire process around what we call the IGDM VSL Framework.

Step 2: Building the Sales Team and SOPs

We brought in a dedicated DM closer from our recruiting pool. Jordan provided his existing closing framework, and we improvised it into a documented SOP that our closer could execute consistently.

The key difference from the competition: instead of routing every lead through a call booking process, we added a DM closing track. Leads who did not want to jump on a call were not lost. They were closed directly in the DMs by a trained closer.

Step 3: The DM Setting to Closure Funnel

The funnel worked like this:

1. Paid IGDM ads drive traffic
2. DM setter sends the VSL and qualifying form
3. Qualified leads get booked onto the calendar for a Zoom close
4. Leads who do not want a call get routed to the DM closer
5. Follow up sequences fire automatically for every lead
6. Closer handles both call closes and DM closes

No leads slipping through cracks. Every single prospect was captured and worked through the system.

Step 4: The VSL That Converted

We built a VSL specifically designed for the offer. By the time a lead got on a call, they had interacted with the brand five to seven times: saw the ad, sent a DM, watched the VSL, filled out the qualifying form, and booked the call. They were not cold anymore. They were warm, educated, and pre-sold.

Step 5: Qualification Filters

Most funnels let anyone book a call. That is a mistake. We filtered for high intent leads only. Our closers were not wasting time on people who could not afford the offer or were not serious. Every call was a high probability close.

The Numbers: 60 Days of Results

Here is what the system produced:

Traffic and Engagement

• Total ad spend: $9,000
• Instagram DMs generated: 2,847
• Cost per DM: $7.16
• Qualified leads: 892
• VSL views: 2,104
• Calls booked: 607
• Show rate: 71%

Revenue Metrics

• Discovery calls completed: 431
• Deals closed: 178
• Close rate: 41%
• Average customer value: $730
• Total cash collected: $126,000

Monthly Breakdown

• Month 1: $97,000 contracted, $94,000 cash collected
• Month 2: $199,000 contracted, $87,000 cash collected
• Month 3: $132,000 contracted, $126,000 cash collected

Three consecutive months above $100K in revenue. From $20,000 per month to $130,000 per month. That is a 640% increase.

Why This Funnel Converts at 41%

Three reasons.

Low barrier entry. Asking someone to DM a keyword is frictionless. It is not "enter your email and wait." It is instant. They DM, they get value immediately. Psychological speed creates momentum.

Multi touch warm up. By the time a lead reaches the closer, they have seen the ad, sent a DM, watched the VSL, filled out a qualifying form, and booked the call. Five to seven touchpoints. They are not cold prospects. They are warm, educated buyers.

Qualification filters. Only high intent, qualified leads reach the closer. No tire kickers. No time wasters. Every call on the calendar has a high probability of closing.

The Transformation Beyond Revenue

The founder went from working 12 hour days manually closing deals to overseeing a system that runs 90% on automation. The funnel requires roughly 90 minutes of daily management: mostly reviewing qualified leads and supporting closers.

That is the real result. Not just more revenue, but freedom from the grind that was consuming his life.

What Made This Work

Four things separated this from a typical ad campaign.

DM closing track. Most agencies only route leads through calls. We added DM closing to capture leads who prefer text based conversations. More leads closed, less pipeline leakage.

Sales team SOPs. Every script, every objection response, every follow up sequence was documented and standardized. The closer was not improvising. They were executing a proven framework.

Automated follow up. Reminder sequences, email nurtures, and follow up messages fired automatically. The 71% show rate was not luck. It was engineering.

Speed of execution. The system was live within weeks, not months. We built the sales assets, recruited the team, and launched the funnel fast because the infrastructure was templated and proven.

What This Means for Your Business

The difference between a $20,000 per month business and a $130,000 per month business is not the offer. NoBrainerWagers had a great product before we arrived. The difference is the system that captures leads, qualifies them, and converts them into revenue without requiring the founder to do everything manually.

If you are stuck in the DMs, manually closing deals, and working 12 hour days just to maintain revenue, the bottleneck is not your offer. It is your infrastructure.

We build this exact system through our Done For You programme. For businesses that want to build in house with guidance, the Partnership programme provides the frameworks, templates, and weekly strategy calls.

Ready to Build Your Revenue System?

We build revenue infrastructure for service businesses scaling past six figures. If you want to see what an automated DM funnel looks like for your specific business, book a 30 minute call. We will audit your current systems, show you where leads are leaking, and map out the infrastructure that gets you to the next level.